With so many stores and retail shops promoting their products by giving extensive discount offers on Black Friday, it gets difficult for the retailers to make their products stand out among so many other stores offering the same product. Therefore, the following are the top 5 marketing tips that you should consider implementing this year to increase your sales at this time of the year.
Extend your sale
The retailers gather best sales on Black Friday but the stores that extend their sales for the weekend have a record of further increase in sales. This is where Cyber Monday also plays a role when the customers can avail best deals and offers from various leading brands online. Therefore, you should definitelyconsider extending your sales to draw more customers during the weekend after Black Friday. And further, sell your products online on Cyber Monday as many people now prefer purchasing products online than to go to the store themselves.
Give gifts and free vouchers with your products
This is possibly the best marketing strategy that you could use to draw more customers to your store. People are always attracted towards gifts and getting free vouchers with their purchase. Therefore, by incorporating this idea, customers are bound to prefer your store over the other which isn’t offering them anything with their purchase.
If people do not know that there is a sale going on in your store, then how will they take advantage of this opportunity to buy more products? Advertising is, hence, the most important tool when it comes to increasing sales during Black Friday. By posting advertisements in newspapers and advertising on television and social media, you can draw customers to your store and effectively increase your sales.
Give hourly deal offers
This is also an extremely effective strategy; especially when it comes to customers who prefer shopping online through various e-commerce websites. If your store does not have an official website then you should consider creating one as this is likely to increase your sales more effectively. Then you should give out hourly deal offers that vary on different products and increase the range of your products gradually. This will drive traffic to your website as the customers will always be looking forward to the next stock that will have amazing discount offers.
It is important that you come up with new marketing strategies every year to increase your sales as with so many stores in the market, your store has to be unique so that the customers chooses your store among so many others in the market. Along with the aforementioned tips, the marketing team of the store should constantly have discussions on how to effectively feature your products in the market. It is only after these initiatives have been taken that your BlackFriday sale will be successful.